Because of those frequent questions I will review the 5 things I know you have to have in order to capture targeted traffic:
To grow your network marketing business you need to do:
1. Targeted lead generation
2. Automated prospect follow-up
3.One-on-one relationship building
4. Sponsoring and 5. Training
Learning to produce and capture targeted traffic through systems
If you have a single system to capture targeted traffic and to perform all these functions‚ so much the better. If your MLM company or upline group does not provide system(s) to accomplish these targets‚ you absolutely have to set them up yourself.
But it’s a lot easier to go someplace where they understand these MLM sponsoring secrets and already have an established‚ which I haven’t seen many do unfortunately.
I am going to focus on #1‚ and 2 in that list today: This is one that gets used and abused more than any of the others on the list. Yes we are talking the list‚ your list of targeted-candidates that can become sponsored into your MLM program.
Oh you don’t have a list? And no I do not mean your Facebook friends! I mean actually creating a list and learning to capture targeted traffic (eye balls) that see what you have to offer! So lets define what we mean by Targeted lead generation‚ or to capture targeted traffic and how to begin to capture targeted traffic!
Targeted lead generation. Why do you want to build the dream for somebody else? How do you think you’re ever going to make somebody have a dream? You only want to talk to people who ALREADY have the dreams‚ the goals‚ the desire to be successful. Realize one thing not everyone is a good lead for your product. This took me a while to learn‚ lol.
Rather than trying to convince‚ we find those who are actually looking for our products and services based on what they search for on the internet. Don’t put yourself in the position where you have to convince somebody to get up off the couch‚ turn off the TV‚ quit watching the football game and drinking beer. Leave those people alone. They need to do that stuff. We need people in our lives and in this world who do that. Let them do that. ONLY talk to people who have the goals‚ dreams‚ desires.
These are the warriors. These are the people who will build the business‚ no matter what. Target THOSE people. Then your business will be fun & exciting. You’ll have massive duplication when you work with targeted people.
How do you find them? Why do I say that? Because if we don’t have our own system in place to capture them‚ then they go into someone’s list‚ but not ours. That means no control. If we don’t have a lead-capture system then they come and go and we will never know. Now off-line old school that means you didn’t ask for contact info.
Same thing goes with online. We have to have something that entices the prospect to leave at least their e-mail‚ and name. We can contact them again through that e-mail and then we will gradually build a level of trust and like with them. Frankly‚ this is very slow‚ unless you can also get a phone number‚ and be able to give them a call.
You want a lead generation system that brings you ONLY the most qualified people.A lead who is a reader is far more likely to have long-term network marketing success than most other leads you get. That is who you must target. How? You promote a website that has only one objective: capture contact information. So when a visitor comes to your site‚ their only option is signing up or leaving. And you do your best to make them an offer they cannot refuse.
2. Automated prospect follow-up. The secret in network marketing is following up with people. People are busy. Our lives are busy. It’s best to have an automated email system going out to these prospects. You need one written by a professional copywriter who knows how to tweak the mind‚ answer questions‚ create a relationship in print. You want your automated follow-up to create a relationship with ad copy.
And you need to be able to follow up with your own personality. Now of course you could spend some time learning it‚ or you could get into a system that teaches it! It’s mandatory that you have a system in place to follow-up with people automatically‚ so you don’t have to do it. Because guess what? You might be on vacation‚ on a company-sponsored‚ company paid-for‚ week-long trip to Italy. You need an automated follow-up system. I love mine! You can find out more about it below!